Politics Is a Social Media Data-Driven Game

via Who’s Winning the Social Media Midterms? in the NYTIMES

2018 Midterm Election Analysis

Today’s search engines and social media channels allow for razor-sharp targeting of ads and content to promote your candidate’s issues and viewpoints. Likes, reactions, and engagement with these targeted audiences can make the difference between winning and losing.

Other analysis of the 2016 General Election found that Mr. Trump’s performance with 50,000+ folks in three different states made the difference for him and his campaign. If you’re running for office, who is developing and running your social media strategies?